The city’s medical examiner’s office said the concert-goers overdosed on MDMA, known as Molly. Now the focus is on TomorrowWorld, one of Europe’s largest music festivals to cross over into the United States. The festival, which started in 2005, marks its debut in America with Friday’s kickoff. More than 180,000 turned out for Tomorrowland in Boom, Belgium, in July. Organizers said they are estimating 50,000 per day for each of the three days in Georgia and plan to welcome people from 75 different countries. There will be 3-D elements on stages with exotic decorations all around. Top EDM acts including Avicii, David Guetta and Diplo are among 300 internationally renowned DJs and performers that will take to eight different stages. The festival will be held on 500 acres of sprawling farmland along the Chattahoochee River in an unincorporated area of Fulton County, Ga. PHOTOS: Electric Zoo Festival Canceled Following Two Deaths Kent said patrons must be 21 to enter the festival. He also said there will be standard body checks, spot checks for cars on arrival, ID checks and undercover security guards patrolling the grounds, especially the areas where 30,000 campers will stay. Kent said the event organizers are also working with DanceSafe, an organization that provides information on alcohol consumption, drugs and safe sex.

She’s tasked with maximizing commercial and strategic opportunities across labels, establishing new revenue streams, forming alliances with third parties and overseeing a variety of the companys special projects, according to a statement issued on Sept. 26. There are scarce executives in music with the depth of Micheles experience on both the label and artist sides of the industry, said Grainge in the statement. Anthonys versatility and creative approach to business will make her a valuable addition to our management team.” PHOTOS: Power Lunch Portraits: Where the Industry Meets and Eats Anthony returns to the major-label space having run the 7H Entertainment consulting and management firm for the past seven years. The company, which she launched in 2006, has counted Pearl Jam, Black Sabbath & Ozzy Osbourne, Prince, Bjork and Soundgarden among its clients. Over the past several years, Lucian Grainge has transformed Universal Music into the industrys most progressive music company,” Anthony said in a statement. “Im excited to be a part of the forward-thinking executive team Lucian has put into place, and I look forward to helping UMG lead the music industrys reinvention, working along side the extraordinary artists, employees and entrepreneurs that make up todays UMG. Anthony formerly worked at Sony Music where in 2004 she was named COO, Sony Music Label Group U.S. after having worked as executive VP of Sony BMG Music Entertainment. She left Sony in mid-2006, when she was president and COO of the Sony Music Label Group U.S. with duties for the day-to-day management and operations of the companys labels. VIDEO: Emmy Icons: The Osbournes on Making Their Mark on Reality TV and Then Getting Out Anthony had served as executive VP of Sony Music since 1994, having joined the company in 1990 as senior VP of domestic operations, where she established and managed the company’s regional A&R offices, in addition to overseeing special projects and new business development. Prior to joining Sony, Anthony was a partner in the entertainment law firm of Manatt, Phelps, Rothenberg & Phillips where her clients included where her clients included Guns N Roses, Alice In Chains, Ozzy Osbourne, Soundgarden, Rick Rubin, Sub Pop Records, The Sugarcubes and The Pixies. Anthony currently chairs the Global Poverty Project (GPP) Global Citizen Tickets Initiative, a recently launched program whereby major artists donate concert tickets that are earned when users take specified actions to end global poverty.